Imagine calling your own phone… and hearing YOUR SONG.

Every call is an opportunity to be heard. Put your music or content where people are already listening - and turn everyday calls into a branding and discovery moment.

Put My Content on CallerTunes →See How It Works

Content deployment

From your content to the call experience.

A simple partnership that moves your authorised content into the mobile call experience.

01 · Source

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Artist / Rights HolderProvides the content and the required rights.

02 · Distribution

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NovaClariusHandles rights, content preparation and distribution.

03 · Delivery

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Mobile OperatorHosts and delivers the CallerTunes call experience.

10+ YEARSDigital Content Distribution

₦300M+Paid to Content Owners Worldwide

200+Content Items Distributed

Why CallerTunes?

Your phone can do more than ring.

You are already getting the calls. Why not make them work for you? CallerTunes turns the waiting moment before a call connects into a chance to hear, remember and discover your content.

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Your soundBe heard beyond streaming and social feeds.

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Your brandMake every call part of your identity.

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Your discoveryReach potential new listeners in everyday moments.

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Your opportunityEarn a share of applicable subscription revenue.

Hear → Discover → Personalise

A simple journey. A bigger opportunity.

People hear your content as a CallerTune. They get curious. They discover. They can make it their own CallerTunez.

01 · HEAR

People hear your content.

Your sound becomes part of the call experience.

02 · DISCOVER

They get curious.

Post-call discovery and other tools can help them find out more.

03 · PERSONALISE

They make it their own.

They can activate your content as their CallerTunez.

Discovery Tools

More ways for people to find you.

We help your content get discovered, not just heard.

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MTN CallerTunez

Listeners can dial *309# to explore and subscribe.

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Post-Call SMS

MTN's post-call discovery message can tell callers how to get your tune while the feature remains available.

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Discovery Campaigns

One potential-fan USSD campaign is included with each package, with reach varying by package.

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Performance

Performance information and reports are available on request, subject to data availability and reporting schedules.

The idea behind the story

“I don't need radio no more. I got ringtones.”

Akon has publicly discussed making songs work as ringtones and using the phone as a discovery surface. The lesson is bigger than one artist: meet people where everyday behaviour already happens.

Read the story →

Every call becomes a chance to grow your audience.

Branding first. Discovery next. Monetisation follows.

Built for creators

Don't wait for people to find your music.

Put it where people are already listening. CallerTunes is designed to complement your wider creator ecosystem - not replace streaming, social media, radio or live audiences.

BrandingMake your sound part of your identity.

DiscoveryCreate another natural entry point for new listeners.

PersonalisationLet listeners make your content their own CallerTunez.

RevenueEarn a share of applicable subscription revenue.

Choose a Package

Start with one. Grow to your catalogue.

Simple packages for individual artists, creators and labels.

Starter

1 content

For getting your first content onto CallerTunes.

₦50,000

Content onboarding
30–45 sec CallerTune preparation
ISRC support if needed
MTN Nigeria distribution
Tune codes + activation support
Up to 5,000 potential-fan USSD campaign reach

Choose Starter →

Professional

Up to 3 contents

For growing artists and creators.

₦100,000

Everything in Starter
Metadata optimisation
Priority processing
Dedicated support
Up to 10,000 potential-fan USSD campaign reach

Choose Professional →

Label / Creator

Up to 10 contents

For labels, collectives and serious creators.

₦200,000

Everything in Professional
Bulk metadata management
Dedicated account manager
Up to 25,000 potential-fan USSD campaign reach

Choose Label / Creator →

One discovery campaign is included per package, not per content item. Additional campaigns can be arranged separately. Campaign reach is a potential audience estimate, not a guarantee of fans or conversions.

Creator Economics

Branding first. Discovery next. Monetisation follows.

The commercial opportunity sits alongside the discovery opportunity - not instead of it.

Earn a share of applicable subscription revenue.

The exact calculation basis is governed by the formal CallerTunes Distribution Agreement.

Normal payment cycle: quarterly.

Monthly payment can be requested. Minimum payout threshold: ₦10,000. Monthly revenue statements can be requested.

Revenue Sharing Flow

How applicable subscription revenue moves.

The commercial flow is separate from content deployment: the mobile operator sends applicable revenue through the distribution relationship to the content owner.

01 · Revenue source

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Mobile OperatorCollects applicable subscription revenue from subscribers.

02 · Processing

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NovaClariusProcesses applicable revenue and reporting under the distribution terms.

03 · Content owner

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Artist / Rights HolderReceives their applicable share under the distribution terms.

The CallerTunes Journal