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ARTIST FAQ

Questions artists actually ask.

Clear answers before you submit your content.

What exactly is CallerTunes?

CallerTunes is a creator-facing distribution and discovery service. It helps artists and other eligible content owners put approved content onto supported mobile-network CallerTune services. At launch, the service is available on MTN Nigeria.

How does a CallerTune work?

When someone calls a subscriber who has activated a CallerTune, the selected content can play while the caller waits for the call to connect. The listener can then discover the content and, where available, activate it for their own CallerTunez.

Which network is CallerTunes available on?

Our launch deployment is MTN Nigeria. Additional networks can be added as the business expands. Network-specific activation instructions and service terms will be published when each network becomes available.

What is the MTN activation shortcode?

The current MTN Nigeria activation shortcode is 309. A listener can also dial *309# to explore and subscribe through the MTN CallerTunez service.

Who can submit content?

Artists, creators, labels, collectives, rights holders and other eligible content owners can apply, subject to rights verification and the applicable distribution agreement.

What kind of content can I submit?

Music is the core launch use case, but CallerTunes can support other eligible creator content such as spoken audio, comedy, religious, motivational and children's content. Content must meet the applicable network and rights requirements.

Can I submit a cover, sample, remix or collaboration?

Yes, where you have the required permission. Covers, samples, remixes and collaborations must be supported by the necessary authorisation from the relevant original rights owner(s) and other rights holders where applicable.

Can spoken-word or explicit content be submitted?

Spoken audio can be submitted. Explicit content may also be submitted, but it must be disclosed and remain subject to applicable network policies and approval.

What rights documents do I need?

Depending on the content, we may require rights-owner authorisation, artist authorisation, signed documentation, valid ID of the licensor, an authorisation video, publishing/IP evidence where applicable, and documentation from all relevant owners when rights are shared.

Do I need an ISRC?

If you already have an ISRC, provide it. If you do not, NovaClarius can arrange an ISRC for the CallerTune version where required.

What audio format do you need?

Preferred MP3 specification: 48,000 Hz, 16-bit, mono, 128 kb/s. WAV is also supported at 44,100 Hz or above, 16-bit, mono, 705 kb/s or above.

Can I choose the part of the song that becomes my CallerTune?

Yes. You can provide your preferred 30–45 second section, or you can ask us to select the strongest section for CallerTune use.

Can I change or replace my submitted content?

Yes. You can replace or edit a submitted song/content without an additional replacement fee, subject to the deployment process. Additional clips from the same song are treated as additional content and priced separately.

How many contents can I submit?

Starter covers 1 content, Professional covers up to 3, and Label / Creator covers up to 10. The artist submission form adjusts to the selected package.

What is included in the packages?

Packages include content onboarding, 30–45 second CallerTune preparation, ISRC support where needed, metadata preparation/support, MTN Nigeria distribution, tune-code generation and activation support. Higher packages add optimisation, priority processing, dedicated support and larger potential-fan USSD campaign reach.

What is the USSD discovery campaign?

One campaign is included per package. We manage the campaign and create the USSD message. You can provide your preferred wording for review, and if you have a fan mobile-number database, a campaign can be directed to those numbers subject to the applicable process. Reach figures are potential audience estimates, not guaranteed conversions.

Is post-call SMS included?

MTN's post-call SMS discovery feature is currently available for artists, but it is an operator-controlled feature and may be discontinued or changed by MTN at any time.

How much can I earn?

Artists earn a share of applicable subscription revenue. We are not publishing a fixed percentage on the public website because the detailed calculation basis belongs in the formal Distribution Agreement.

When do artists get paid?

The normal payment cycle is quarterly. Monthly payment can be requested. The minimum payout threshold is ₦10,000, and monthly revenue statements can be requested.

Do I get a live dashboard?

No. Performance information and reports are available on request, subject to data availability and reporting schedules.

How long does deployment take?

Typical turnaround is 5–7 business days after all required information and documents are received, subject to MTN approval and deployment requirements.

How long does the deployment last?

The setup fee covers deployment for 5 years. The formal agreement states the start and end dates, and content remains active during that period unless the rights holder requests removal or another qualifying termination event occurs.

Can I remove my content before the five years end?

Yes. The content owner retains the right to request removal at any time, subject to the formal agreement and operational process.

What happens after five years?

A renewal can be requested based on the prevailing industry standard and the terms applicable at that time.

What if my content cannot be deployed?

If the content cannot be deployed for a qualifying reason such as rights issues, rejection or a technical/deployment failure, the current commercial commitment is a 100% refund.

How do I pay?

Payment options are Card, Bank Transfer + Other Locally Supported Methods. Payment instructions are provided as part of the onboarding process.

Do I have to sign an agreement?

Yes. A formal CallerTunes Distribution Agreement is required. The public website explains the service; the formal agreement governs rights, revenue calculation, term, removal and other contractual matters.

Can corporate or political content be submitted?

Corporate and political content requires a separate authorisation and commercial process. It should not be submitted under the standard artist workflow without prior approval.

Can I create a custom or branded activation code?

Custom or branded activation arrangements may be possible for an additional branding fee, subject to network capability and approval. The public site does not publish unverified syntax for such arrangements.

Will I receive a tune code?

Yes. Each artist receives a weekly subscription code and a monthly subscription code for their approved content. You can share the relevant code with your audience.

How do listeners activate my CallerTunez?

For the standard MTN flow, a listener can text the relevant tune code to 309. They can also discover content through the MTN CallerTunez service.

Will I receive a welcome pack?

Yes. After agreement signing and activation on the MTN network, you receive a CallerTunes welcome pack containing your content information, tune codes, activation instructions, social artwork and discovery-campaign details.

Can I share my tune code publicly?

Yes. Once your content is live, you can share your tune code through social media, WhatsApp, your website, fan communities and other promotional channels.

Can you target my own fan phone-number database?

If you have a fan mobile-number database, a discovery campaign can be directed to those numbers subject to the applicable campaign process and permissions. We do not guarantee activations or conversions.

Who writes the USSD campaign message?

CallerTunes creates the campaign message. You can provide your preferred wording for review, and we can advise on how to make the message clearer and more effective before deployment.

Will I get UPC or EAN codes?

UPC/EAN requirements can depend on the applicable network and release context. They are not currently promised as a standard CallerTunes package inclusion.

What happens if I already have an ISRC?

Use your existing valid ISRC. If an ISRC is missing, NovaClarius can arrange one where required for the CallerTune deployment.

Can I request monthly statements even if payment is quarterly?

Yes. Monthly revenue statements can be requested even though the normal payment cycle is quarterly.

Will the website show my live download or revenue statistics?

No. CallerTunes does not currently provide a public live dashboard. Performance information and reports are available on request, subject to data availability and reporting schedules.

How do I get help?

WhatsApp support: +234 903 333 9960. General enquiries: info@callertunes.store. Artist enquiries: info@callertunes.store.

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